Design | Messaging | Marketing | Product Mix | Product Evangelism | Partner to Product Management | FULL-TIME, PART-TIME, CONTRACT | USA, BELARUS, RUSSIA, UK (remote)

Sr. Product Marketing Manager/Director

ActivePlatform is currently seeking a seasoned Product Marketing Manager for a growing Cloud Brokerage Platform. This position can be located at our headquarters in Minsk, Belarus, Moscow, Russia, or in Seattle, WA, and we continue to expand globally. Please note that this is a contract opportunity for international locations outside of Belarus or Russia.
The Sr. Product Marketing Manager/Director will be responsible for creating a marketing messaging that takes a technical product and makes it relatable and understandable to its target audience, researching market opportunity, gathering data and insights from consumers, and positioning the product against competitors. This is a new position, so being able to hit the ground running as a product marketing manager is a must for this role.
Role snapshot
  • Fluent oral and written English is a MUST – this is the official company language
  • Working oral and written Russian is a MUST – this is a casual language of engineering teams and most of our clients to date
  • Additional Spanish, Mandarin, French or Arabic is a big plus
10+ years, 5 major global product launches for 3 different companies, SME in cloud commerce and cloud providers
W-2 position in Belarus or Russia, 1099 position for international location
Role Requirements - What you'll love to do
Partner to Product Management
  • Helps define, develop and execute the product vision and roadmap in international markets for ActivePlatform
  • Identifies clear and compelling use cases for new initiatives and existing product enhancements, including business justification, revenue potential, and operational impact in local markets
  • Acts as the liaison between the global Sales and Marketing team and Product and Services unit leaders to ensure progress and accountability for successful global rollout
  • Collaborates with the product management team on specification design and acceptance testing
  • Collaborates to drive customer education and support model in regions as appropriate
  • Ensures all required system and user documentation is created accurately for internal and external use in target languages (English and Russian as a standard, followed by French, Spanish, Mandarin, and Arabic on demand)
  • Develops and maintains competitive intelligence
  • Collaborates with Product Management, Services Owners and Sales to help develop revenue growth plans and pricing strategy
  • Collaborate with key stakeholders in engineering, development and services to conceptualize, document, build, and evangelize new use cases for ActivePlatform
Core Product Marketing
  • Effectively communicates the value proposition and messaging for the product, case studies, sales tools, and collateral. Creates Product Positioning and Messaging Framework, influences Features and Benefits creation, describes Use Cases
  • Creates training, marketing material, and orchestrates product rollout.
  • Drives FastTrack Release Highlights program to existing Customers (a significant effort with almost weekly cadence and deliverables)
  • Effectively communicates with customers, sales, other marketing, product development, R&D, and senior management as a Subject Matter Expert (SME)
  • SME copyrighting: BOM, FAQ, Demo orchestration, Case Studies, Product feature-based blog/email articles, Product feature-based and Thought Leadership Whitepapers. Customer engagement and references.
  • Product Evangelism: Keynote Speaking, online Webinars, live Field Marketing events in all time zones
  • Collaborates with Marketing Operations and Audience Marketing for Product Launches and Regional and Vertical programs. Assures vertical readiness and sales content delivery for field and partner audiences
  • Appearances at external events in support of marketing objectives
  • Industry analyst engagement and influence
  • Selective field, prospect, and customer engagement
Qualifications – What you'll have
Product Marketing Manager Top Four Must Haves:
  • 10+ years' B2B SaaS/e-commerce experience in a Product Marketing role for software marketing and sales to large enterprises, cloud platforms preferred
  • 10+ years' experience in sales and/or implementation of operational systems for project-based service industries
  • 5 major global product launches for 2 different companies
  • SME in cloud commerce, cloud services for enterprise and SMB, and cloud providers ecosystem
Desired qualifications include:
  • You have complete product marketing experience: Market research, customer trends, working with product management team and engineering to create solutions for problems seen in the market, voice of the customer, pricing, messaging, product roll outs, webinars, pitches/presentations. Experience working with multiple internal stakeholders from sales, marketing to accounting and finance
  • In depth experience working with a IaaS, PaaS, SaaS products, e-commerce platforms, understanding their challenges and successes
  • This is a customer/consumer centric position, covering a range of verticals from distributors with reseller channel, to technology providers, to telecom and mobile operators, datacenters, enterprise and government IT hubs, so you have to be their voice, representing them to both internal and external stakeholders
  • Software: IaaS, PaaS, SaaS experience, Market research tools/software, Microsoft Office, PPT excellence, online/video presentations software, BI tools, video creation, any design program experience a plus
  • Passion for conceiving, designing, building, and shipping innovative products
  • Demonstrated ability to identify business problems, as well as strategic and revenue generating opportunities
  • Firm sense of accountability and ownership for the end-to-end product lifecycle with a demonstrated ability to drive product planning, development, launch and product adoption
  • Excellent communication skills with the ability to be the voice of the product to customers, colleagues, and senior executives
  • Ability to work across multiple disciplines and gain support and advocacy for the technology
  • Experience driving multi-national product management and marketing programs
  • Product or project management experience with models like PMI, Agile, and Cloud Services Release management
  • Experience in Analytics, SaaS, Cloud Services, or related fields
  • Highly Desirable: Cloud Solution Provider, Cloud Brokerage Platform, Disti, Reseller channel, VAR, Telco/mobile operator, Government IT industry experience
This role is a change agent for product, people, processes, and culture. A successful candidate will have considerable experience in nurturing product mix and driving product evangelism while forming behavior of your stakeholders and supporting others on the team. You understand the path of a rapidly growing company and help teams to travel down that path with demonstrated product and people leadership.
Perks and Benefits
  • An amazing company culture that doesn't just talk values, but lives them
  • Open vacation policy for salaried team members and generous accrual vacation policy for hourly team members, + paid sick time
  • Competitive compensation packages and meaningful stock grants
  • Comprehensive health insurance coverage that starts on day one (for W-2 options in Belarus or Russia)
  • Fully stocked kitchens (don't worry, we also subsidize gym memberships)
  • Two especially cool offices in Minsk and Moscow, employee-driven teambuilding activities like paintball, rock climbing, social sports leagues, hackathons, movie nights, river floats, etc.
Personal Characteristics to Fit the Role
  • Global mentality. Ability to work with and effectively influence a globally dispersed multi-lingual, multi-cultural team of internal and external stakeholders is a MUST
  • Business and Financial Acumen. High level of business and financial acumen, particularly in the areas of sales and operations. You are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge
  • Agile. You have a sense of urgency and are capable of thoughtful yet rapid adaptation in response to changes in internal and external conditions. You're able to seamlessly balance strategic initiatives and "Keeping the Lights On" (KTLO) activities
  • Problem Solver. You can see hidden problems and probe a variety of sources for answers, are excellent at analysis, able to look beyond the obvious, and can identify and creatively solve complex problems, including matters related to systems and processes
  • Systems Thinker. You are dedicated to providing high quality services, committed to continuous improvement through empowerment and management by data, willing and able to re-engineer processes from scratch, open to suggestions and experimentation, and efficient and effective work processes
  • Process and Project Manager. You can readily design practices, processes, and procedures, know what to measure and how to measure it, can organize people and activities, and are good at figuring out the processes necessary to get things done. Lean/Agile experience and JIRA is a plus
  • Data Driven Decision Maker. You are an organized, data-driven and detail and goal oriented believer in building great systems and process, have strong business acumen, prioritize effectively, consistently make good decisions, and creatively solve complex problems. Advanced Excel and data analysis skills required
  • Composed. You know how to remain focused and collected in a fast-paced, high pressure, dynamic environment
  • Customer Focused. You have a passion for small and mid-market business customers, service, and satisfaction. With dedication to meeting the expectations and requirements of internal and external customers, you get first-hand information and use it for improvements, act with customers in mind, and establish and maintain effective relationships, gaining trust and respect
  • Master Communicator. Excellent written/verbal communication, listening, presentation, and relationship skills are critical. Respectable confident presence with modesty
  • Influencer. You are adept at creating commitment and accountability, managing without authority, and skillfully negotiating cross-functional wins while maintaining strong relationships
  • Collaborative. You have demonstrated success working cross-functionally and have the ability to forge strong bonds and work collaboratively with key internal partners including Marketing, Finance, Product Management, Sales, Professional Services, Tech Support and Client Operations. Ability to work in cross functional teams, balance multiple priorities and be a self-starter in high-paced environment. Comfortable with ambiguity in a fast-paced environment
  • Personable. You are a high energy professional with a resiliently positive attitude and deep personal confidence that exudes a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members
  • Courageous and Ethical. You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way
  • Have Stamina. Ability to work long hours, flexible hours to accommodate different time zones
  • Self-Starter. Ability to work independently, to organize and support own workplace infrastructure (computer, conference, Internet, telephony, cell phone) and travel arrangements
Inside ActivePlatform
ActivePlatform is a full-service automated cloud brokerage solution for cloud service providers that makes it easier to manage and control the cloud delivery and profitability. ActivePlatform unites vendors, providers, developers, and resellers into a single ecosystem for buying, selling, and managing cloud services. With its open vendor integration framework ActivePlatform creates a vibrant catalogue of cloud services ultimately helping businesses gain access to the services they need to thrive. ActivePlatform enables SaaS, PaaS, IaaS aggregation, delivery, monetization, provides simplified administration through central management, and enables critical visibility into resellers and cloud services consumption and usage. The platform has implementations with distributors, cloud solution providers, and telecom operators. Cloud Solution Providers on ActivePlatform earn more than resellers on competitive commerce solutions thanks to advanced features, better platform and control panels performance and streamlined business processes. Founded in 2014, the company has received funding from Softline Group and is to receive funding from Zubr Capital. ActivePlatform supports hundreds of resellers around the world from its offices in USA, Cyprus, Belarus, and Russia.

ActivePlatform is a winner of National HR Brand Award in 2017, placed 2nd in Belarus. We're a team of smart, passionate, and talented people on a mission to drive digital transformation of cloud services delivery and monetization. If you're looking to work with industry leaders and love what you do, we want to hear from you!
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Anna Agashkova
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Ksenyia Bozyleva
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Vera Kudravets
HR Business Partner